The Timeless Brand Identity

Brand protection is the key to ensuring that your business remains profitable and successful. When it comes to brand protection a holistic approach is absolutely vital.

Brand Protection - Controlling All Aspects of Your Brand

Nothing reflects a company’s vision, personality and strategy more than its brand image. And nothing expresses an organisation’s brand image more quickly than its logo. Your logo, or brand identity, is the visual centrepiece of your organisation.As the primary visual connection with consumers your logo has a powerful influence on brand perception, and whether consumers decide to engage.The dynamics of new economies intensify the role of branding and demand clear and cut through communication. Changing markets, increasing competition and educated consumers make it more challenging to build brand recognition.

How can my logo stand out?

Emotional connectivity and simplicity, in fact, increase your brand’s chances for longevity, a crucial factor in building a successful brand.Let’s briefly consider some of the most successful companies of our time, all of which feature a simple logo at the centre of their brand: IBM, JetStar, Greenpeace and BMW, coupled with all time branding favourites McDonald’s and Coca-Cola. There is no way a logo can become a successful brand ambassador if the company it represents remains too attached to an outdated image. The same applies to your brand identity.

Some top brand names are coined words, or made-up names -- Google or Viagra, for instance. Those names are fairly typical D names (Daimler and Dubonnet are real surnames, Datsun is based on the initials of its original financiers and the brand names Domestos and Duraglit are blends -- domestic + Chloros and durable + glitter).

Business and Brand Names Beginning With the Letter 'D'

Attributes: the brand has the power to bring to mind certain attributes.;Benefits: These benefits are translated into functional and emotional.;Values: the brand also conveys the company's values.;Culture: the brand has the power to represent a certain culture.;Personality: The brand can project a certain personality.;User: The brand suggests the kind of consumer who can use a product.;Creation of Value for the Consumer;The brand is a contract. The brand reduces the risk that the consumer goes to purchase the product. The brand is a negotiable asset, either by selling the brand, either by rental or licensing of the brand. A strong brand allows higher prices (price premium or additional cost incurred by the mark). The brand has value institutional or corporate. "The brand can develop a powerful sense of belonging among employees of a company. A strong brand has a strong influence on financial reporting.

Via OOH media, generate your brand impact now!

The Emily is really a beautiful shoe in the Mere brand shoes collection.

Mere Brand Shoes - Fashionable Shoe For Any Occasion

Advertising cannot guarantee sales for a particular brand. However, a brand owner can promote the image of his product, inform customers and motivate them to adopt or buy his brand. An OOH media provides a rich impact about the brand to the passing attention of customers. An OOH media indeed creates a rich impact about your brand. An OOH ad display easily attracts customers' attention thereby delivering the brand message.

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Creating A Brand for Your Clothing Line

Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer's mind, and captures the audience's collective consciousness. It is the foundation of your brand story.

Developing an appropriate communication concept is the first step in creating your own distinctive marketing strategy: a strategy that employs the signature audio-visual-performance vocabulary needed to create an identifiable brand-associated campaign presentation. It is this presentation idiom that provides the communication tools needed to make your brand unique and memorable.

No, they are about the story, the brand story, told in a compelling fashion so that it resonates and impacts the audience in some meaningful manner.

The Language of Branded Presentation

The same can be said for visuals and performance, the communication elements that collectively with sound creates the language of brand presentation.

Core Concept Development

Brand Story Sustainability

Put another way, you have access to website traffic, an audience that is searching for something, it is the job of your brand story to reach deep into that audience's psychological makeup, and give them a jolt of desire for what you offer. Your brand story scenario and characters vicariously represent this audience, and as your onscreen brand representatives move through the plotted arc from skepticism and mistrust to acceptance and desire, so too will your audience.

A Web Audience Must...

If you haven't already figured it out, the best way to implement such a brand strategy is with an ongoing Web-video campaign, but if you still have doubts consider that a Web audience must relate to your brand in a way that conjures life experience, values, attitudes, and preconceptions. That audience must be affected and subconsciously influenced by the performance, as well as visual elements, sound design, and mnemonics.

Norway Outdoor Gear Brand Succpard Mighty Gets into China by Planet Expo

Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time.

A company may want to measure its brand equity to aid in assigning a monetary value to a brand.

Brand Equity Building - Measuring Brand Value

On July 3th, in 2010, at the World Expo at World Trade Center in shanghai the outdoor gear brand Succpard announced they formally got into china. Succpard brand executive director Wang Yun from china proudly said when he introduced the functions of this clothing.

Talking about the international financial crisis, for china outdoor gear industry, it is not a cold winter; it is a warm spring, the outdoor gear industry gets their fast development. Succpard brand gets into china, is because of this good and predicted development space for them.

Succpard brand is from Norway and is very famous for us.

What Mattress Is A Improved Brand - Sealy, Serta Or Simmons?

Building and protecting your BRAND is a key facet of creating business success at all levels.

So what is a BRAND?

Your challenge as a corporate business leader, entrepreneur or creative professional is this: take action every day to build your BRAND.

For now we'll end with the key characteristics that give your BRAND value.

Building Your BRAND - Five Steps to Greater Business Success

As you go about looking for a mattress that will best serve your own needs, you may be wondering what mattress is a better brand - Sealy, Serta or Simmons? In looking at your Sealy, Serta or Simmons mattress options, you will also want to pay close attention to the reputation different models offered by these companies have developed in terms of longevity. In looking at Sealy, Serta and Simmons mattresses you will find that these manufacturers offer mattress options for you in a variety of different price ranges. If you are still wondering which mattress brands to start with, you will unlikely to be disappointed with these three popular brands.

SugarCane denim brand history and Toyo Enterprises

The Importance of Brand to the Modern Superhero

Why not update the stories and the characters? At worst, it is a severe blow to the brand involved. All of them are doing the work and being true to their brand, either right from the start or by practicing a little brand alchemy and reclaiming it.

Some Ideas for Being True to Your Brand

Makes sense, right?

Doing it right is all part of your brand. That means you need the right people, people who take your business as seriously as you do, the right products and materials and the right procedures and processes.

Keeping your brand on top takes work. It is not an advertising issue, or a marketing issue; it is a whole-business issue.

Brand Alchemy - Turning Lead Into Gold

Other brands of Toyo Enterprises – Sun Surf, Buzz Ricksons, John Seyerson, Tailor Toyo, StyleEyes, Indian Motorcycle and Whitesville also manufacture Japanese American vintage denim. The history of the brand started in 1977. Customized jeans models manufactured by SugarCane can be divided in two directions – standard denim produced in the USA and Japan original.Standard denim jeans are manufactured of a cotton mixture – 60% American cotton and 40% Zimbabwe cotton. In 2006 a jubilee jeans model was produced. Made in USA series represents jeans made in USA from Japanese denim, having American furniture and sold in Japan. These jeans models are remarkable for the use of gripper zipper manufactured by Scovill. The distinguishing feature of SugarCane brand is its own product line.

It is called Japan original and includes the most famous customized denim models of the brand. Cotton fibers for the jeans manufacture are enriched with sugar cane fibers. Sugar cane fibers create a more rough structure of denim and give jeans a sweet scent. Pocket lining and jeans packing are decorated with prints by Utagawa Kuniyoshi, which makes tailor made jeans by SugarCane to a genuine masterpiece. Pocket lining of Hawaii jeans model resembles of rice sacks and pocket lining of Okinawa jeans is decorated with sashiko pattern embroidery. One could say that jeans manufactured by Sugarcane are the most personalized Japanese jeans. Denim for SC 40600 jeans model is made by hand as well as all embroidery, ancient woodblock printing on pockets and bronze buttons. SC 40500 jeans model has a tattoo style design on pockets lining and an original jeans packing as well as a standard cut. The product range of Japan original line also includes custom jeans models variants in other colors. SugarCane brand also manufactures denim shirts and jackets as well as special soap for sugar cane jeans washing.