Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time.
A company may want to measure its brand equity to aid in assigning a monetary value to a brand.
Brand Equity Building - Measuring Brand Value
On July 3th, in 2010, at the World Expo at World Trade Center in shanghai the outdoor gear brand Succpard announced they formally got into china. Succpard brand executive director Wang Yun from china proudly said when he introduced the functions of this clothing.
Talking about the international financial crisis, for china outdoor gear industry, it is not a cold winter; it is a warm spring, the outdoor gear industry gets their fast development. Succpard brand gets into china, is because of this good and predicted development space for them.
Succpard brand is from Norway and is very famous for us.
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