SugarCane denim brand history and Toyo Enterprises

The Importance of Brand to the Modern Superhero

Why not update the stories and the characters? At worst, it is a severe blow to the brand involved. All of them are doing the work and being true to their brand, either right from the start or by practicing a little brand alchemy and reclaiming it.

Some Ideas for Being True to Your Brand

Makes sense, right?

Doing it right is all part of your brand. That means you need the right people, people who take your business as seriously as you do, the right products and materials and the right procedures and processes.

Keeping your brand on top takes work. It is not an advertising issue, or a marketing issue; it is a whole-business issue.

Brand Alchemy - Turning Lead Into Gold

Other brands of Toyo Enterprises – Sun Surf, Buzz Ricksons, John Seyerson, Tailor Toyo, StyleEyes, Indian Motorcycle and Whitesville also manufacture Japanese American vintage denim. The history of the brand started in 1977. Customized jeans models manufactured by SugarCane can be divided in two directions – standard denim produced in the USA and Japan original.Standard denim jeans are manufactured of a cotton mixture – 60% American cotton and 40% Zimbabwe cotton. In 2006 a jubilee jeans model was produced. Made in USA series represents jeans made in USA from Japanese denim, having American furniture and sold in Japan. These jeans models are remarkable for the use of gripper zipper manufactured by Scovill. The distinguishing feature of SugarCane brand is its own product line.

It is called Japan original and includes the most famous customized denim models of the brand. Cotton fibers for the jeans manufacture are enriched with sugar cane fibers. Sugar cane fibers create a more rough structure of denim and give jeans a sweet scent. Pocket lining and jeans packing are decorated with prints by Utagawa Kuniyoshi, which makes tailor made jeans by SugarCane to a genuine masterpiece. Pocket lining of Hawaii jeans model resembles of rice sacks and pocket lining of Okinawa jeans is decorated with sashiko pattern embroidery. One could say that jeans manufactured by Sugarcane are the most personalized Japanese jeans. Denim for SC 40600 jeans model is made by hand as well as all embroidery, ancient woodblock printing on pockets and bronze buttons. SC 40500 jeans model has a tattoo style design on pockets lining and an original jeans packing as well as a standard cut. The product range of Japan original line also includes custom jeans models variants in other colors. SugarCane brand also manufactures denim shirts and jackets as well as special soap for sugar cane jeans washing.