All things said and done, a brand name simply means that your name is associated with a good reputation -- in this case for a certain type of photography. For example, some brand names such as Nike are associated with high-quality sports goods, whereas other brand names such as Oakleys are associated with high-quality sunglasses.
On the whole, as a freelance photographer develops a name they tend to specialize.
All things said and done, it is of great importance that you start to build up a brand name as a great freelance photographer as soon as you can. If you are starting if for the sole purpose of making money I suggest another career choice. Not everyone does but some do and people are willing to trade right now if it will benefit them. Get your business online. If you have no friends than start preying on and recruiting people at your local coffee shop or watering hole. Surround yourself with ambitious positive people and watch your company flourish.
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