The Timeless Brand Identity

Brand protection is the key to ensuring that your business remains profitable and successful. When it comes to brand protection a holistic approach is absolutely vital.

Brand Protection - Controlling All Aspects of Your Brand

Nothing reflects a company’s vision, personality and strategy more than its brand image. And nothing expresses an organisation’s brand image more quickly than its logo. Your logo, or brand identity, is the visual centrepiece of your organisation.As the primary visual connection with consumers your logo has a powerful influence on brand perception, and whether consumers decide to engage.The dynamics of new economies intensify the role of branding and demand clear and cut through communication. Changing markets, increasing competition and educated consumers make it more challenging to build brand recognition.

How can my logo stand out?

Emotional connectivity and simplicity, in fact, increase your brand’s chances for longevity, a crucial factor in building a successful brand.Let’s briefly consider some of the most successful companies of our time, all of which feature a simple logo at the centre of their brand: IBM, JetStar, Greenpeace and BMW, coupled with all time branding favourites McDonald’s and Coca-Cola. There is no way a logo can become a successful brand ambassador if the company it represents remains too attached to an outdated image. The same applies to your brand identity.

Some top brand names are coined words, or made-up names -- Google or Viagra, for instance. Those names are fairly typical D names (Daimler and Dubonnet are real surnames, Datsun is based on the initials of its original financiers and the brand names Domestos and Duraglit are blends -- domestic + Chloros and durable + glitter).

Business and Brand Names Beginning With the Letter 'D'

Attributes: the brand has the power to bring to mind certain attributes.;Benefits: These benefits are translated into functional and emotional.;Values: the brand also conveys the company's values.;Culture: the brand has the power to represent a certain culture.;Personality: The brand can project a certain personality.;User: The brand suggests the kind of consumer who can use a product.;Creation of Value for the Consumer;The brand is a contract. The brand reduces the risk that the consumer goes to purchase the product. The brand is a negotiable asset, either by selling the brand, either by rental or licensing of the brand. A strong brand allows higher prices (price premium or additional cost incurred by the mark). The brand has value institutional or corporate. "The brand can develop a powerful sense of belonging among employees of a company. A strong brand has a strong influence on financial reporting.

Via OOH media, generate your brand impact now!

The Emily is really a beautiful shoe in the Mere brand shoes collection.

Mere Brand Shoes - Fashionable Shoe For Any Occasion

Advertising cannot guarantee sales for a particular brand. However, a brand owner can promote the image of his product, inform customers and motivate them to adopt or buy his brand. An OOH media provides a rich impact about the brand to the passing attention of customers. An OOH media indeed creates a rich impact about your brand. An OOH ad display easily attracts customers' attention thereby delivering the brand message.

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Creating A Brand for Your Clothing Line

Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer's mind, and captures the audience's collective consciousness. It is the foundation of your brand story.

Developing an appropriate communication concept is the first step in creating your own distinctive marketing strategy: a strategy that employs the signature audio-visual-performance vocabulary needed to create an identifiable brand-associated campaign presentation. It is this presentation idiom that provides the communication tools needed to make your brand unique and memorable.

No, they are about the story, the brand story, told in a compelling fashion so that it resonates and impacts the audience in some meaningful manner.

The Language of Branded Presentation

The same can be said for visuals and performance, the communication elements that collectively with sound creates the language of brand presentation.

Core Concept Development

Brand Story Sustainability

Put another way, you have access to website traffic, an audience that is searching for something, it is the job of your brand story to reach deep into that audience's psychological makeup, and give them a jolt of desire for what you offer. Your brand story scenario and characters vicariously represent this audience, and as your onscreen brand representatives move through the plotted arc from skepticism and mistrust to acceptance and desire, so too will your audience.

A Web Audience Must...

If you haven't already figured it out, the best way to implement such a brand strategy is with an ongoing Web-video campaign, but if you still have doubts consider that a Web audience must relate to your brand in a way that conjures life experience, values, attitudes, and preconceptions. That audience must be affected and subconsciously influenced by the performance, as well as visual elements, sound design, and mnemonics.

Norway Outdoor Gear Brand Succpard Mighty Gets into China by Planet Expo

Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time.

A company may want to measure its brand equity to aid in assigning a monetary value to a brand.

Brand Equity Building - Measuring Brand Value

On July 3th, in 2010, at the World Expo at World Trade Center in shanghai the outdoor gear brand Succpard announced they formally got into china. Succpard brand executive director Wang Yun from china proudly said when he introduced the functions of this clothing.

Talking about the international financial crisis, for china outdoor gear industry, it is not a cold winter; it is a warm spring, the outdoor gear industry gets their fast development. Succpard brand gets into china, is because of this good and predicted development space for them.

Succpard brand is from Norway and is very famous for us.

What Mattress Is A Improved Brand - Sealy, Serta Or Simmons?

Building and protecting your BRAND is a key facet of creating business success at all levels.

So what is a BRAND?

Your challenge as a corporate business leader, entrepreneur or creative professional is this: take action every day to build your BRAND.

For now we'll end with the key characteristics that give your BRAND value.

Building Your BRAND - Five Steps to Greater Business Success

As you go about looking for a mattress that will best serve your own needs, you may be wondering what mattress is a better brand - Sealy, Serta or Simmons? In looking at your Sealy, Serta or Simmons mattress options, you will also want to pay close attention to the reputation different models offered by these companies have developed in terms of longevity. In looking at Sealy, Serta and Simmons mattresses you will find that these manufacturers offer mattress options for you in a variety of different price ranges. If you are still wondering which mattress brands to start with, you will unlikely to be disappointed with these three popular brands.

SugarCane denim brand history and Toyo Enterprises

The Importance of Brand to the Modern Superhero

Why not update the stories and the characters? At worst, it is a severe blow to the brand involved. All of them are doing the work and being true to their brand, either right from the start or by practicing a little brand alchemy and reclaiming it.

Some Ideas for Being True to Your Brand

Makes sense, right?

Doing it right is all part of your brand. That means you need the right people, people who take your business as seriously as you do, the right products and materials and the right procedures and processes.

Keeping your brand on top takes work. It is not an advertising issue, or a marketing issue; it is a whole-business issue.

Brand Alchemy - Turning Lead Into Gold

Other brands of Toyo Enterprises – Sun Surf, Buzz Ricksons, John Seyerson, Tailor Toyo, StyleEyes, Indian Motorcycle and Whitesville also manufacture Japanese American vintage denim. The history of the brand started in 1977. Customized jeans models manufactured by SugarCane can be divided in two directions – standard denim produced in the USA and Japan original.Standard denim jeans are manufactured of a cotton mixture – 60% American cotton and 40% Zimbabwe cotton. In 2006 a jubilee jeans model was produced. Made in USA series represents jeans made in USA from Japanese denim, having American furniture and sold in Japan. These jeans models are remarkable for the use of gripper zipper manufactured by Scovill. The distinguishing feature of SugarCane brand is its own product line.

It is called Japan original and includes the most famous customized denim models of the brand. Cotton fibers for the jeans manufacture are enriched with sugar cane fibers. Sugar cane fibers create a more rough structure of denim and give jeans a sweet scent. Pocket lining and jeans packing are decorated with prints by Utagawa Kuniyoshi, which makes tailor made jeans by SugarCane to a genuine masterpiece. Pocket lining of Hawaii jeans model resembles of rice sacks and pocket lining of Okinawa jeans is decorated with sashiko pattern embroidery. One could say that jeans manufactured by Sugarcane are the most personalized Japanese jeans. Denim for SC 40600 jeans model is made by hand as well as all embroidery, ancient woodblock printing on pockets and bronze buttons. SC 40500 jeans model has a tattoo style design on pockets lining and an original jeans packing as well as a standard cut. The product range of Japan original line also includes custom jeans models variants in other colors. SugarCane brand also manufactures denim shirts and jackets as well as special soap for sugar cane jeans washing.

TO WHAT EXTENT BRAND EXTENSIONS Could possibly Boost BRAND LOYALTY? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES Market: THE TOD'S CASE

I. Brand Extensions

Brand extensions increase the consumer perceived value of the brand. For successful brand extensions, consumers have to be able to perceive high fit between the extended product and the core brand. Other variables are involved in leveraging brand image in brand extensions as communication policy (Pina and Montaner 2009), brand type and cultural differences (Buil, De Chernatony and Hem 2009). In addition, Kapferer's model based on brand types demonstrates the importance for the brand to have a high brand meaning more adaptable and reliable into other categories.

Most brand extensions occur as line extensions, which use the existing brand names and products and extend them remaining in the existing product category.

A very interesting one which moves in brand extensions field is "Extending the brand: controllable drivers of feedback effects" by Montaner and Pina (2009). This paper seeks to analyse the influence of three variables: communication policy, brand breadth and extension-brand fit. The results show that brand extensions far from the current markets damage the brand associations, although the use of advertising focused on the new product can reduce this negative effect. The results suggest how to manage the launching of brand extensions in order to protect the extended brand image. moreover, Buil, de Chernatony and Hem with "Brand extension strategies: perceived fit, brand type, and culture influences" (2009) examined the impact of perceived fit, brand type and country's culture on the consumers' attitude towards brand extensions and on the parent brand equity. Brand extensions with high fit receive more favourable consumer evaluations and decrease the negative feedback effects of extensions on parent brand equity. Results also reveal that parent brand equity dilution is higher when the brand used to launch the extension has high equity. Brand Loyalty

High brand loyalty could be identified in the case of high purchase frequency, high penetration rate, when the price is higher than average in the category, when it refers to a leader brand. Very interesting for my research is Kapferer's Brand Loyalty model, which introduces as dimension of brand loyalty the trial of brand extensions next to brand presence and single product repeated purchase.

"Customer satisfaction and loyalty: start with the product, culminate with the brand" written by Torres-Moraga, Vasquez-Parraga and Zamora-Gonzalez (2008) enhances that studies on customer satisfaction and loyalty have focused on brand rather than product. It is not that brand is not important, but the process of loving a brand starts with a product. The relationship satisfaction-loyalty is also present when evaluating product and brand combined, indicating that there is an intermediate position between product and brand. There are practical consequences of applying the typology and examining the findings, the relationship satisfaction-loyalty starts with the product, includes the product-brand, and culminates with the brand. This study introduces a typology underscoring the pursuit of satisfaction and development of loyalty in three conditions of product presence versus brand presence, that is, product alone, brand alone, and product and brand combined.

To what extent Brand Extensions might increase Brand Loyalty?

The TOD'S case

The trend is changing and it is no more the brand who validates the Consumer but the Consumer who validates the brand.

As a matter of fact, many leading luxury goods companies have been applying extension strategies such as new product lines, product categories, and brand names.

;Researches on non-luxury brands have shown that a major contribution of extensions is the enhancement of brand awareness. It means that brand extensions could damage the brand image of luxury brands, as these brands may be seen as widely available and accessible to the majority of people. For the actual Customers Brand Extensions for Luxury Brands improves Brand Awareness, however the Brand Loyalty could be damaged, since the brand lose his prestigious.

(1) the perceived fit between the parent brand and the extension; and

(2) the characteristics of the parent brand used for the extension.

Similarly, an extension with good fit may reinforce parent brand equity dimensions such as brand image (Zimmer and Bhat, 2004). When the firm launches a new product consistent with the parent brand, consumers perceive higher fit between the products associated to the brand and the extension. Likewise, high fit extensions may result in consumers buying more products of the brand (Swaminathan et al., 2001), facilitate parent brand categorisation (Morrin, 1999), and strengthen the awareness of the original brand through the brand extensions increasing the brand's visibility (Aaker, 1991).

Proposition: Brand extensions for Luxury Brands improves the Brand Loyalty if the perceived fit of the extended category is high.

Since Tod's is universally known at first for his core product, shoes, the author wanted to know if the respondents were usual to buy the pre-existing brand extensions of the Brand of our interest, such as bags and other accessories. Here multiple answers were possible, all of them related to the core value of Tod's and in general of Luxury Brand as: Easy chic style and design, Quality, Elegant and Classic mood, Comfort, Luxury Brand, "it is fashion".

Thanks to this observation, it was found out that ;luxury Customers are always waiting for new brand extensions from the Brand they like more and they are wondering about the reasons why these products are still not existing in "their" Brand's range of products. The respondents are usual to share their Brand purchase, within the range of offered products, dedicating a 61,5% to the core Tod's product that are shoes, but this product comes out from 96 answers out of 100 respondents, a very relevant value since this means that the oldest Tod's product is highly deep-rooted amongst Tod's client. The "fashion" status seems not to be relevant for the majority when purchasing Tod's products, but they take in consideration the fact to buy; a Luxury Brand. Anyway the respondents considered them fashion and attribute them a Luxe status mainly thanks to the Brand Tod's core values.

As already enhanced, rarely researches were conducted on brand extensions for Luxury Brand, this means that the field has already to be discovered with its several aspects.

Much research can be done in the areas of both brand extensions and brand loyalty for luxury brands, as research in this area has only scratched the surface so far. So that it would be possible to identify further factors that facilitate successful brand extensions and that improve brand loyalty.

Moving in this context, the research have shown the relevance of two variables in order to reinforce the link between brand extensions and brand loyalty: a high fit which always refers to the degree of proximity between parent brand and the extension that consumers perceive; and the importance for the Brand to have a strengthened and broad core that let the Brand evolve gradually in extended brand.

Aaker D.A. (1990), "Managing Brand equity, capitalizing ont the value of brand name", The ; Free Press, NY.

Aaker D.A., Keller K.L. (1990), "Consumer Evaluations of Brand Extensions", Journal of ; Marketing, Vol. 54, No. 1, pp. 27-41.

Buil I., De Chernatony L. and Hem L.E. (2009), "Brand extension strategies: perceived fit, brand ; type and cultural influences", European Journal of Marketing Vol. 43 No. 11/12, pp. 1300-1324.

Kapferer J.N. (1995), "Strategic brand Management", Kogan Page Ltd.

Kapferer J.N. (2004), "The new Strategic brand Management (creating ans sustaining brand equity long term)", Kogan Page Ltd.

Keller K.L. (2007), "Strategic Brand Management: Building, Measuring, and Managing Brand ; Equity", 3rd ed., Prentice-Hall, New York.

Luxury Institute (2009), "12 Rules for the 21st Century Luxury Enterprise", Luxury Institute, NY.

Luxury Institute (2009), "Wealth and Luxury Trends 2010 And Beyond", Luxury Institute, NY.;

Montander T. and Pina Jose M. (2009), "Extending the brand: controllable drivers of feedback effects", Journal of Product ; Brand Management Vol. 18 No. 6, pp. 394–403.

Park C. W., Milberg S. and Lawson R, (1991), "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency" Journal of Consumer Research, 18 (September), 185-193.

Shukla P. (2009), "Impact of contextual factors, brand loyalty and brand switching on purchase decisions", Journal of Consumer Marketing, Vol. 26/5, pp. 348–357.

Zimmer M. R., Bhat S. (2004), "The reciprocal effects of extension quality and fit on parent ; brand attitude", Journal of Product and Brand Management 13 (1), pp. 37-46.

Custom Gift Wrap – Promoting your Brand

When quality backed by a major name are desired, Corian counter tops could be the right solution.

* Choices: The reality is Corian counter tops come in more than 130 different choices.

* Appearance: Corian counter tops can take on a number of different looks.

* Single pour: Since Corian counter tops are made using synthetic materials, they can be made in solid sheets.

The downfalls of Corian counter tops do exist, but the truth is they are no worse than any other counter top design.

* Heat: Corian counter tops can be burned and scorched.

* Cutting: Corian counter tops can be damaged by cutting or scratching.

Corian Counter Tops Come With Brand Name Comforts

Gift wrap ribbons and bows will add the finishing touch to any gift. Custom Gift Wrap Design and PrintThere are printers who specialise in wrapping paper printing. Paper quality? Paper size? Paper finish? Quantity of sheets or rolls?7. Colours in design? Standard 1-4 colours, Pantones.8. Type of printing? There are three types of printing used to print wrapping paper. These are Flexography, Gravure and Litho printing.Printing wrapping paper rolls using Flexography. Rolls can be cut and supplied as gift wrap sheets.Printing wrapping paper rolls using Gravure printing. Gift wrapping paper is relatively thin, 60-90g, and not many printers like to put such thin paper through their litho printing presses. Typical minimum quantity is 1000 sheets per design.There are definite advantages to printing litho.

What brand of soy milk is the preferred?

Some of the styles from these top brands in the fashion world are exquisite, sportive and classy.

The Coach brand is known for making fine leather bags, crafted out of fine materials. Gucci's Babouska handbag offers fashion sense and sophistication in a functional bag.

The Introduction of Famous Brand of Handbags

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Tight Marketing Budgets Make Promotional Items A Best Brand Builder

Quickly find corporate branding companies to help with corporate branding, business naming, and company image. Hire one of these company naming services to help establish a new company image or company identity.

Get the word out about your product and brand it. This increases the perceived value because people believe brand name products are better quality. If you want to quickly brand your product, team up with an already branded business and use their name.

An even better strategy is to choose a distinctive brand name that is unrelated to your product or service. With a good brand image, your product or service becomes associated with quality and value. You control the message through marketing, advertising, customer service and all interaction between your company and the market.

Value-added products need a distinct identity -- they need a brand. Packaging tells consumers how to use your product and communicates its features and benefits.

Creating a new name for a new product in a category completely new to the company. If you fail to deliver the brand, (your product or company) could suffer irreparable damage.

Brand Your Products As Your Own

I can't to see what next Promotional Product I can personalize with a logo!" he continues.

How to Successfully Start a Clothing Line or Brand on a Budget

All things said and done, a brand name simply means that your name is associated with a good reputation -- in this case for a certain type of photography. For example, some brand names such as Nike are associated with high-quality sports goods, whereas other brand names such as Oakleys are associated with high-quality sunglasses.

On the whole, as a freelance photographer develops a name they tend to specialize.

All things said and done, it is of great importance that you start to build up a brand name as a great freelance photographer as soon as you can. If you are starting if for the sole purpose of making money I suggest another career choice. Not everyone does but some do and people are willing to trade right now if it will benefit them. Get your business online. If you have no friends than start preying on and recruiting people at your local coffee shop or watering hole. Surround yourself with ambitious positive people and watch your company flourish.